NEW LAUNCH

Wrong Label

MEN 50ML

5.0

Wrong Label

Leather
Rose
Oud

high-quality fragrance oil
vegan
paraben-free
phthalate-free
no synthetic dyes
IFRA compliant
skin safe

₹1,750~~₹2,499~~30%OFF

Inc. all taxes

Earn 1750.00 Coins on this purchase

OFFERS

500off

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10ML@249

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THE VIBE

IF THIS SCENT WERE SOMEONE

DR. JEHANGIR “JUG” KHAN

DEAR ZINDAGI

Fits because he appears carefree and effortlessly charming, yet is deeply observant, empathetic and emotionally present, quietly helping others understand themselves.

RANCHO

3 IDIOTS

Rancho embodies Wrong Label because he appears carefree and rebellious, yet is deeply empathetic, loyal, intelligent and driven, proving that being unbothered doesn’t mean being indifferent

JAKE PERALTA

BROOKLYN NINE-NINE

Playful and chaotic on the surface, but deeply caring underneath. He notices people, shows up when it matters, and his loyalty runs deep.

TED LASSO

He leads with empathy, embraces vulnerability, and proves kindness can be powerful without ever becoming a weakness.

WILLIAM THACKER

NOTTING HILL

He appears ordinary, awkward and unassuming, but underneath is deeply caring, respectful and emotionally sincere, someone whose quietness hides genuine depth.

MR. DARCY

PRIDE & PREJUDICE

The OG “wrong label.” Initially perceived as arrogant and cold, but actually reserved, deeply caring and willing to quietly act for the people he loves.

WHERE IT BELONGS

GARMENT

Relaxed shirts, Open-collar shirts, Soft knit polos, Loose trousers, Relaxed tailoring, Lightweight jackets, Textured overshirts and Easy co-ords.

COLOUR

Dark brown, Blue, Warm beige, Blue and Charcoal.

SEASON

Autumn / Winter; warm, earthy and relaxed.

TIME OF THE DAY

All day wear, Late afternoons, Golden hour, Evenings.

OCCASION

Casual dinners, Drinks with friends, Creative evenings, Weekend plans, Intimate gatherings and moments where you can simply be yourself.

AT FIRST GLANCE

Life has a way of trying to move us. Success asks us to become important. Power asks us to become intimidating. Recognition asks us to become performative.

But you can tell how secure someone is by what they never need to become.
Kind when he has every excuse not to be. Respectful when respect offers nothing in return. Warm without becoming less formidable.

The strongest men aren't recognised by what they overcome.
But by how little the world is able to change them.

This is the self that redefines.

HOW TO WEAR IT